What is Unstructured and Structured Data?
In 2022, we create an estimated 2.5 quintillion bytes of data every day. With such vast volumes of data readily available online, you can understand why businesses are so keen to invest time and money into harnessing it. There are different types of data, which is commonly categorised into two types – structured and unstructured. […]
Cambridge Analytica: Hijacking Democracy
Unless you’ve been hiding under a rock this past week, you’ll know about the recent scandal involving Facebook and Cambridge Analytica. Many of you will, like us, not be all that surprised. It’s questionable how such in-depth data insights have been used by the analytics firm. Particularly in following the surprise success of the Trump […]
5 Brilliant Ted Talks About Big Data
Big Data. It’s much more than just a buzzword. These eye-opening Ted Talks discuss how we approach big data and the impact it’s having on society and business. Take a look at our 5 brilliant Ted Talks on Big Data! Tricia Wang: The Human Insights Missing From Big Data Why do so many companies make […]
Big Data, Machine Learning and AI Predictions for 2018
Investment in Big Data and AI shows no signs of slowing down. Here are some of our predictions for the year to come… Automation of human tasks We’re still a far cry from the hyperbolic envisioning of robots taking over our jobs. However, there is evidence to suggest that cognitive technologies are on the rise, […]
Is Big Data Eliminating Gut Feel in Business?
Many of us trust our gut feeling implicitly. We have all been there when something didn’t feel right but we did it anyway. There was nothing obvious to suggest that it was a bad idea. Yet, when it turns out to be a disaster we wonder why we didn’t listen to the voice that says: […]
How Big Data is Putting Better Food on Your Plate
There are few industries where scale is more important than in food agriculture. Farms that stretch for as far as the eye can see might contain millions of individual plants. We might lovingly tend each potato plant in our allotment, but on an industrial scale, it is impossible to understand what is happening on a […]
Why Isn’t Big Data Called Small Data?
Does Big Data have a branding problem? For data scientists to gain trust and buy-in from their colleagues, they have to explain how their analysis can add value. They take a “data ocean” of information and distil it into highly specific and actionable insights for every internal customer. Refining and refreshing it along the way […]
What Would the Big Data from Your Brain Tell You?
Would you really want to know? Amongst his other amazing projects, Elon Musk wants to help hook us up to our brains. According to a recent report in the Wall Street Journal, he is backing an operation called Neuralink, which is experimenting with putting electrodes in our brains to enhance their function. The benefits for […]
Big Data is Behind Christmas This Year
There are few bigger marketing events than Christmas, and behind every successful marketing campaign lies a whole heap of data. Santa himself can segment the hopes and dreams of children around the world like never before. Whether we agree with our personal data being harvested or not, it is a trend that will only increase […]
It Simply Had to Be Big Data for Big Cloud
Setting up a recruitment company for Big Data seemed like a no-brainer. Just over three years ago, the field was just starting to pop onto the periscope of boards across the UK, but very few non-techie people understood what it was all about. I founded the business with a couple of friends who were seasoned […]